Over the last few years, Cosmonauts have been working very hard to create and produce various forms of video footage from all of our events. But why have we introduced this besides to show off our capacity to produce badass events? And why should you consider YouTube as a platform to utilise?
Spreading your message
Visual learners make up about 65 percent of the population, which means they need to see information in order to remember it. Visuals provide an aspect to communication that is missing from textual and verbal methods: speed. The brain can process images and videos 60,000 times faster than text, making image-based communication extremely important.
This is the primary reason we make videos to promote our services and events, so now you know what you want to create and where to upload your videos. This is where social media and YouTube come into play.
YouTube can be a valuable marketing channel for businesses due to its popularity and functionality. Your business might utilise YouTube to launch or promote items, express your brand’s “personality,” track consumer feedback, give customer care, and assist customers in spreading the news about your company.
We primarily use YouTube to engage and develop a wider audience as well as promote our brand. As a company that produces global events, there is no better way to inform the world what we’re up to than through a video that we can share.
Global traffic, demand and growing your audience
YouTube Traffic
Online video is growing, with over 4 billion videos seen every day. Although in the early years it was pet videos that would be the major reason for visiting YouTube, it has now evolved into a site where people can ask questions and learn.
-
• YouTube is the 2nd largest search engine and the - • 3rd most visited website behind only Google and Facebook respectively.
- • 1 billion people visit YouTube each month globally
- • 100 hours of video are uploaded every 60 seconds to YouTube
Growing a global audience
Consistently creating video content opens the door to new visitors who may never come across your business any other way. Through YouTube, you can reach a worldwide audience.
YouTube receives more than 30 million visitors a day, who watch over four billion videos. This means that you can probably assume that people who watch your videos are at least someone interested in your product or service.
• More than half of the views come from mobile devices, and these users watch an average of 40 minutes.- • YouTube has local versions in more than 88 countries and 76 languages.
Googleability
For most businesses google plays a big role in how successful you can be. You may boost the authority of your website by using YouTube into your business’s marketing plan. In Google’s perspective, the more authority your website is, the higher all of your pages will rank in the search results.
By linking your domain name to your YouTube channel and posting on social media networks, you provide your audience more ways to consume your material and can direct people back to your website or to other forms of content.
Cosmonauts Case Study
The Cosmonauts’ YouTube channel was created to establish authority and trust in our events and services. Being able to watch things in action has allowed us to reach a larger, more engaged audience. Our website receives 30% higher traffic from social media posts that feature video content. Many more inbound leads have commented that they viewed video x and are interested in potentially using our services or attending our events and would want to understand more about what we do.
Our channel is divided into searchable playlists that promote specific events, allowing users to quickly locate what they’re looking for while also being introduced to other events or services.
Check out of YouTube chanel for yourself – https://www.youtube.com/channel/UCopayDAAa2P-RKcuxnw6Hnw
Categorised in: Uncategorized